What’s the perennial question that a good half of all artists face?
It’s not a lack of inspiration, or the money to sustain oneself. From our survey, It seems that its simply – How do I get noticed?
We realised that a good third of artists (convenient sample group of 50 Asian artists) were not in it get noticed. Their art is for themselves, it’s a journal, it’s their research and thinking put on canvas. It makes them happy. They have no interest in showing or selling it.
A good half that responded wanted to show it to friends and family. Their art was a commentary of their observations about themselves or their surroundings. Surely, they are happy if someone recognised their work by commenting or as an ultimate compliment – to buy it from them.
If you’re an artist, you’re taking a big risk in opening your artwork to the public, but the rewards – a good comment, an offer to get represented and recognised, means a lot. As artists ourselves, we understand this.
However, we also realise that beyond your immediate relatives, it’s hard to get appreciating eyeballs on your work. Hence, we’ve put together these 5 quick tips on how you can get your art out there.
1. Start Writing and Publishing
Why write? Isn’t everything you need on the art itself? We cannot emphasise the importance in putting your ideas in writing. While you may wish to leave your viewers to interpret your work themselves, writing (giving a good artist statement) provides viewers with a stepping stone to appreciating the finer details of your work. If you do not wish to put your artwork explicitly on paper, it’s always good practice to give hints on what you’re trying to say or portray.
In a short attention span world, giving good artist statements helps retain the viewer’s interest in your work.
2. Attend Events
The bane of most artists we spoke to, attending openings and exhibitions are usually the last thing on your mind. We wouldn’t encourage networking if you prefer to focus on your art. But, art dealers and gallery owners usually attend such events and its always good to drop them a name card. Well, some of the most successful artists out there (in terms of sales) are also good business people.
3. Knock on Doors
Many artists out there approach galleries themselves. This is a viable option, but it’s always good to show up prepared. A simple picture of your artwork, its details and an artist statement will do the trick. If you don’t think you can put a professional looking portfolio, you may also consider looking for an online art platform such as Artyii or Etsy that does this for you. All you need to do is to send galleries your link and viola!
4. Attract Publicity
Do something crazy. We wouldn’t recommend this unless you are absolutely sure of the artistic value in your work. Many artists attempt to shock and gain some publicity via the newspapers or bloggers. Putting controversial elements in your work, blowing it up elaborately and working on installations in public places are methods that some artists use. We encourage this – it challenges peoples’ perceptions, breaks them out of their routine lives and you may just change the life views of the layman in the process.
5. Go Online
This is your best bet. It’s the most convenient, cost effective and if done on the correct website, can bring you at least 100 views a day from around the world. You could create your own blog, but its effectiveness is limited due to the millions of other art blogs out there fighting for attention.
Many people buy art online today and it’s a good idea that you could put your artwork or paintings for sale on a platform dedicated to art sales. You may be just one other artist on the platform, but the arts focused traffic such platforms provide are more likely to sieve your work out, especially if Point 1 is done right!
Galleries and other art professional frequent such sites as well, giving you opportunities to get noticed and properly represented. Why approach others when they can approach you?