The Art of John Updike’s "A & P"

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John Updike’s best known, most anthologized and most frequently taught short story, “A & P,” first appeared in The New Yorker (22 July 1961: 22-24), a publication that assumes a reader with considerable literary and cultural knowledge. Updike, for whom literature and art have been intertwined since youth,(1) uses allusions to art and to art criticism to give the informed reader of “A & P” the experience of dramatic irony as a means toward constructing significance for the story. The popularity of “A & P” rests on a number of ironic ambiguities,(2) but the reader who perceives Updike’s allusions to art can take special pleasure in the plot, which leaves the nineteen-year-old narrator and protagonist, Sammy, feeling at the end both triumphant and sad, both winner and loser.

The setting is a small town north of Boston around 1960. Sammy is trying to clarify why he has impulsively quit his job as a cashier in the local A & P supermarket. He needs a sympathetic listener (or reader), someone who will grasp the meaning he is constructing for himself as he puts his actions into narrative order. Collapsing past and present in rapid yet reflective colloquial speech, Sammy tells how three teenage girls, barefoot, in bathing suits, came into the A & P store to make a purchase. As they move through the aisles, Sammy, from his work station, first ogles them and then idealizes the prettiest and most confident of the three. He names her, to himself, “Queenie”; and though he jokes with his fellow cashier about the girls’ sexiness, he is quietly disgusted by the butcher’s frankly lustful gaze as the girls search for what they want to buy. Worse is his manager’s puritanical rebuke for their beach attire as Queenie pays Sammy for her purchase. Outraged that his manager, Lengel, has made “that pretty girl blush” and wanting to demonstrate his refusal of such demeaning authority, Sammy quits his job on the spot. Though the girls leave without recognizing their hero, and though his manager tries to dissuade him from disappointing his parents, Sammy feels “that once you begin a gesture, it’s fatal not to go through with it” (196). He acts decisively, but the girls have disappeared from the parking lot by the time he exits the store. In practical terms, Sammy’s action has gained him nothing and cost him everything, but his narrative affirms his gesture as a liberating form of dissent.(3) Sammy does not see how he could have done otherwise, though he finds himself at odds with the only society he knows, sure that “the world will be hard to me, hereafter” (196).

Because Updike wrote “A & P” for The New Yorker, the story assumes a reader whose response to Sammy can go far beyond what the character can articulate for himself.(4) Walter Wells, calling attention to the elevated diction which concludes Sammy’s highly “ambivalent” epiphany, suggests that “hereafter” points Sammy toward an indefinite future in which he may or may not find “viable alternatives” to a “defunct romanticism” (133). I hope to show in this essay that Updike offers the reader a way to see that Sammy’s narrative, as a completed artistic gesture, is already in the mode of one of those alternatives. Sammy does look ahead as he senses the inadequacy of available cultural forms to express his sexuality and his moral sensitivity. Sammy does not, however, renounce the source of his will to act as he did. That source is triple: first, the ability to respond erotically to the beauty of a young woman’s body; second, to respond sympathetically and imaginatively to the individual person alive in that body; and third, to elaborate that double pleasure into expressive form. If Sammy has learned anything at the end of his story, he has learned it via his romantic desire which, though naive and selfdramatizing, drives the plot of “A & P.” We can think of Sammy’s narrative as Updike’s gesture to give Eros a form that will both ennoble and extend it as an aesthetic pleasure–while intensifying the impossibility of that desire’s completing itself in anything other than art. In other words, Updike has created in Sammy a character who attains the awareness of a modern artist, but who does not know that is what he has done.

To a large extent, the aesthetic pleasure in “A & P” depends upon the reader’s sensing this dramatic irony. Sammy’s words resonate and gain meaning through a larger artistic context out of which he comes (Updike’s knowledge and imagination) but of which he, the fictive character, is unaware. Updike offers the reader this particular irony through a playful and highly specific allusion to a work of art and to the corresponding modern aesthetic criticism it helped inspire. That allusion, unconscious on Sammy’s part but certainly not on Updike’s, is to Sandro Botticelli’s fifteenth-century Neo-Platonic painting, usually referred to as The Birth of Venus (c. 1482). In design, the painting recalls a medieval triptych, but its central figure is the Greek goddess of love, nude and pensive, standing tall in her scallop shell as she is blown ashore from her sea-birth by a male figure emblematic of wind or spirit. Venus is flanked by two female forms, one entwined with the wind and the other about to receive her on shore with a regal mantle. These two attendants have been identified as the Horae, allegorical figures for time. The painting’s details are realistic, but the overall effect is ethereal, gorgeous, and sad. For all its allegory, Botticelli’s Venus, in Ronald Lightbown’s commentary, is “the first surviving celebration [in the history of the Renaissance] of the beauty of the female nude, represented for its own perfection rather than with erotic or moral overtones … the celebration is almost impressionistic … Venus is indifferent to us” (1:89).

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Advantages of Online Art Galleries

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People are generally too busy these days to do even routine tasks and just want to rush back home after work to relax. One has to be an art enthusiast to spare time to visit an exhibition. Moreover, if there are two or more exhibitions at the same time, you will rarely be able to attend both, no matter how much you wish you could. Obviously, you would have to give one exhibition a miss and find solace in the joys of the other.

Thankfully, purchasing methods for art have evolved over the centuries. Today, cyberspace is the most popular and the latest platform for art browsing, auctioning, selling, and of course buying. For the modern art buyer, it is very exciting to move around online art galleries.

Art lovers have the opportunity to see many more pieces and to appreciate them at their own leisure rather than visiting a traditional gallery. There is also the advantage of discretion on an auction and sale websites as it is much easier to make a bid and to buy an item. Generally, the rules for selling and purchasing remain the same, but the purchaser should be internet-savvy to understand the system properly. Every online gallery provides useful tips for buying and selling, even if you are new to the process.

A large number of quality artworks is received by the galleries from across the world. Superb works from renowned artists that will increase the range of your collection are easily obtainable. The purchase would take place directly between the buyer and the seller, but galleries also provide assistance to obtain artwork directly from the artists. Their website links and email addresses are noted under their respective works.

Get yourself listed with the gallery so that they can send you updated emails of future events. Previews of an artist’s work can also be forwarded through email so you can have a look at some pieces at your leisure. A full record of earlier exhibitions and paintings is also maintained for your reference. In the event of exhibitions being held simultaneously, you can go online to find out where and how you can attend these exhibitions in person. These online websites allow you to surf at your convenience and, after all, an online art gallery does not have a closing time.

The possibility of dealing with fake art pieces is less likely because you are dealing with artists directly and many of these artists have their own websites where they exhibit their work. Because of the advantages posed by the Internet, auction houses have their online galleries with artworks of renowned artists. Throughout the world, a large number of people visit these galleries every day, giving artists more exposure and making it possible for artists to be contacted by prospective buyers on an international level. Online galleries are also optimized so that search engines can locate the artists and exhibits without difficulty.

When a deal is finalized, artworks are usually delivered directly to buyers through different forms of delivery services. Due to the reputability of selected art websites, art lovers deal with them regularly. As a safety measure, proof that it is the artist’s original work is also provided on completion of sale.

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Assisted Reproduction Technology In India At Affordable Cost- ART

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Assisted Reproduction Technology In India

Assisted Reproduction Technology of technique is any technological procedure that helps infertile couples to conceive. As per the cause of infertility, our doctors will recommend and perform suitable ART programs.

The actual ART cycle consists of the folllowing procedures : –

  • Controlled Ovarian Stimulation
  • Monitoring
  • Oocyte Retrieval
  • Laboratory Procedure
  • Embryo Transfer
  • Cryopreservation

1)  Controlled Ovarian Stimulation

The aim of this step is to achieve a higher rate of pregnancy for which the woman’s menstrual cycle is administered. Usually, a woman produces one mature egg during her menstrual cycle. In ART, we aim at initiating the production of several eggs so that several embryos are produced….

2)  Monitoring

The administration of gonadotrophins results in the formation of multiple bags of water in the ovaries, called follicle. Each follicle has within itself, an egg or oocyte. The number and size of the follicles is monitored with the help of serial Vaginal sonography and Estradiol hormone estimation….

3)  The Oocyte Retrieval

The oocyte retrieval is done 35 to 37 hours after the maturation injection of HCG. This is a day care outpatient procedure. It may be carried out either under local anesthesia or general anesthesia. We prefer to do it under short general anesthesia, using the latest probofol anesthesia, which has minimal side effects….

4)  The Laboratory Procedure

The sperm retrieval : –

Normally, the semen is collected by masturbation 1-2 hours after egg collection…

Semen Production : –

In case the husband has previous history of difficulty in producing semen, we ask him to produce the semen a few days earlier and freeze it, for subsequent use….

Procedures for Semen Retrieval : –

When all of the above methods fail, the patient will be anesthetized for a procedure of electro-ejaculation…

Fertilization : –

The eggs, which are retrieved by aspiration, are then washed with special culture media and kept in incubators. Similarly, the sperms that are obtained are washed with culture media, with the standard swim up method…


5)  Embryo Transfer

This is one of the most important steps. The transfer of the selected cleaved embryos is performed 48 hours after the initial egg collection…


6)  Cryopreservation

Suitable embryos not utilised during the transfer may be cryo-preserved (frozen) for use in another treatment cycle, if desired. These embryos are mixed with special media called cryprotectant. The embryos are loaded into straws, which are then sealed and placed in a special machine called an-Freezer…

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Why Nail Art Is So Popular

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Women all over are going crazy over nail artistry. It is like meow!; look at my lovely nails, people! One just have to go to Pinterest to realize that nail art is popping up all over the show. It can also be seen on various nail art blogs, Twitter pages, as well as You Tube tutorials. Why would nail design fashion be so popular all of a sudden?

The Reason For Nail Artistry’s Popularity

In a large way, you’ve got to thank the fashion industry for making nail fashion what it is today. Just thinking back to the fascinating catwalks that were led by various designers in London during the autumn/winter season 2012, will make you realize just how much emphasize was being placed on unusual looking nails.

Different style nail creations were admired by all who attended as the models show cased the most unusual designs such as the black and blue houndstooth patterned nails by Henry Holland’s team. Then there were nails featuring ghosts and eggs as well as other motifs being displayed by Meadham Kirchoff’s models.

Another reason for the recent popularity of nail styling could be attributed to the sudden obsession with nail polish, where women were looking for something else besides just ordinary nail polish. Besides, the New York Times reported an increase of 67% in nail polish sales in America alone.

It goes to show that nail art is an inexpensive way for women all over to make a fashion statement about themselves. Retailers seem to think that this new craze is womens way of beautifying their hands and fingers much like they would have done with diamonds in times gone by. Only now, it is deemed so much safer in that their chances of getting robbed is very slim in comparison.

History of Nail Art

If you think about it, you will see that nails beautification was a lot less glamorous before 1920 as an abrasive powder was being used to help your nails to shine while various types of stains were used to add colour to it.

Then, Charles Revson became everyone’s favourite as he developed the very first opaque nail polish back in 1930, which in turn gave birth to the well known Revlon cosmetic range.

Nowadays, women prefer something more unique such as nail art. More than ever before, women are looking for the next best thing with regards to nail art. You can bet your last few pennies that nail art will increasingly become popular due to the buzz that is being created on various social media platforms such as Tumblr, Facebook, Twitter, Google+, and others.

Who would want to be left out when it comes to showcasing your own nail art on YouTube or Facebook. Sporting unusual nail art that is not only unique but wildly different will surely get you noticed, and that without having to spend an absolute fortune on it.

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Learn to sell your art shockingly fast

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Making a living with your art is not easy. It has become more important then ever to learn to sell your art. The broad availability of online distribution channels (e.g. eBay, etsy, etc…) may have given artists the opportunity to push their artwork more easily into the market, yet this phenomenon created a fierce level of competition. Producing superb artwork is sadly not enough to successfully sell on today’s competitive market. Today, every artist must invest into their marketing education, you simply need to learn to sell your art and school yourself on successful marketing techniques.

This article is intended to give you a head-start into the marketing world, presenting 4 main techniques geared towards artists, which will hopefully help you to sell and market your art more efficiently.

Learn to sell your art [part I]

Copy from the best

This recommendation may seem very general at first, as it can be applied to almost all walks of live but nonetheless it is a very important piece of advice. You can learn to sell your art by getting some inspiration from artists or organizations who already cultivated the art of selling their art. For example, if you would like to sell your artwork on etsy, engage in market research first. Have a look at the top-sellers on etsy and try to figure out what they are doing. Learn to sell your art by copying their pricing techniques, their promotional methods (do they use the etsy forum to promote their artwork? Which other platforms are used in promotion? Do they have a website to promote their work?), their listings (pay attention to how they describe and present their artwork).

The best way to learn to sell your art is to copy from the best. Have a stroll around local art galleries, talk to other successful artists, as questions. Try to find out why some artists are successfully capturing the buyers attention and equally so capturing their confidence.

Learn to sell your art [part II]

Figure out a problem and try to solve it

I know this is a weird way of selling your artwork but bear with me. Rather than just selling your paintings try to solve a need or a problem of your client. This in turns requires a level of customer research. Research your field and try to narrow it down, find a niche so to say. Once you have specified your niche, find out as much as you can about it. Who is your potential buyer? Why and what kind of art are they interested in? Learn to sell your art by focusing on the needs of your clientele. Are they in search of a specific movement? Create it. Do they come from a distinctive class and want to set themselves apart with the help of your work? Create with that need in mind.

Learn to sell your art [part III]

Create a list of personal assets

Ease the buyer’s decision process by comforting him with a list of your personal assets. Go ahead and make this list right away. Write down why your work is a valuable purchase, what is it that sets your artwork apart, don’t forget to list your artwork’s potential as a future investment. This is more or less a hit and miss process, it will take you several tries to learn to sell your art in this way. Pay attention to what buyers respond to best and, based on that, constantly refine your list.

Learn to sell your art [part IV]

Identify possible objections from the buyer and learn to defeat them

In your quest to learn to sell your art it is crucial to understand why your buyer might be resentful to complete the purchase. Once you have identified potential reasons for objections you need to learn how to diminish them. Here are some points to think about:

  • The price is too high -> Offer a discount or a lease
  • Buyer is not fully confident in your work -> Establish some authority, provide a certificate of authenticity, offer a "money back guarantee"
  • The price is too low – The buyer might be looking for a luxury good. Low pricing might neglect the luxury attribute of your painting

There are of course many more potential objections, learn to sell your art by identifying them.

Learn to sell your art [part V]


Make your art-marketing education a constant pursuit. Once you have become successful in selling your art to a specific demographic of buyers, find new ones and try to expand. Always take a step by step approach and never rush it. Learn to sell your art by surrounding yourself with individuals who have sold and are selling their art successfully.

In this article you have learned to sell your artwork by copying the methods of the best, selling by providing a solution for a problem, creating a list of personal assets and identifying possible objections.

Take the next step in your art education and visit this learn to sell your art video resource. A step-by-step manual to art success. Learn how you can market your art more successfully, shocking selling techniques of successful artist, ways to build up a stable clientele, ways to sell your paintings so fast you will awe in amazement. Learn to sell your art by surrounding yourself with the best material available.

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Post-Impressionism and Its Impact on Modern Art

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‘Post-Impressionism’ was the successor of the ‘Impressionist’ style of painting. Famous English art critic Roger Fry organized his first exhibition in London and coined the term ‘Post-Impressionism’ to classify the artwork of the late 19th Century painters. These artists were Vincent Van Gogh, Paul Cézanne, and Paul Gauguin, regarded as the pioneers and frontrunner ‘Post Impressionists.’ Georges Seurat and Henri De Toulouse-Lautrec were among other painters inspired by ‘Impressionism.’ They however, developed their own styles to enhance and emote through their art thereby, joining the club of ‘Post Impressionists.’

‘Impressionism,’ as an art movement, started in France in the late 19th Century. This style of painting concentrated on capturing the immediate mood or the visual impression of a scene with live subjects, through the effects of color and light. The ‘Post-Impressionist’ painters defied the principle of the objective recording of nature. They concentrated on bringing about more structure, form, and expression to their work in their own distinctive styles. ‘Post-Impressionists,’ like ‘Impressionists,’ used swirling brush strokes, direct colors, and real life subjects, only to differ in capturing greater emotional depth. They therefore, added new dimensions to their significantly more expressive art.

‘Post-Impressionists’ often exhibited their art together in collaboration, but preferred to work alone. Paul Cézanne abandoned the initial ‘Impressionism’ movement, as he wanted, in his words, “to make of Impressionism something solid and durable like the art in the museum.” He developed an innovative style of painting that involved breaking down objects into their fundamental shapes through the gradations of pure color. His abstract style inspired the great artist Pablo Picasso to come up with the concept of ‘Cubism.’

Paul Gauguin lived in Tahiti, and took inspiration from the rural communities & traditional living to present aesthetic art. Gauguin adapted a unique form of art created by bringing the flat exotic and sensuous color harmonies, along with heavy outline appearance of stained glass windows on the canvas. He also dealt with manuscript illuminations, where text in a manuscript is adorned by designs or by the use of gold or silver. This gave, almost, a poetic effect to his paintings.

Dutch painter Vincent Van Gogh was known as a model ‘Expressionist’ painter, whose tryst with blotchy brushwork and vivid colors, elaborately reflecting emotions, earned him worldwide acclaim. Henri De Toulouse-Lautrec was another famous ‘Post-Impressionist,’ who was known for his sinuous outlining with the color schemes contrasting with ‘Impressionism.’ Georges Seurat was an expert of color theories and linear structures. He applied a technique called ‘Pointillism,’ in which he used the tiny dots of contrasting color to create an elusive and illuminating impression in his paintings.

‘Post-Impressionists’ began as ‘Impressionists,’ but drifted away from its naturalist approach. They ventured into uncharted domains, adding emotions and symbolic meaning to their art. With their peerless, independent styles and dedication to add new dimensions to artistic expressions, ‘Post-Impressionists’ dramatically influenced Modern Art of the 20th Century. Their evolved styles inspired various new concepts, like Cubism, Pointillism, Neo Impressionism, and Fauvism.

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Paintings: Showing The Difference Between Nude and Naked

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The praising of these artworks is obvious. But the protest mainly came form the so called guards of the culture. It is because they have mixed two different phenomenons: nude and naked. It is certain that when one person is deprived of his or her clothes he or she is called naked.

The person would feel uncomfortable in that situation of the nakedness; and he or she would feel some sort of defencelessness, too, on being so naked. But the ‘nude’ body is not merely cloth-less figure. Here the person is neither defenceless nor feeling any shame or guilt. The naked body is well-balanced and feels proud of being so beautifully depicted in a natural pose.

When we look at a nude painting, that work of art creates a visual and emotional impact on us. The beauty of a human figure so painted by artistic choice of colours and their intensity spread on canvas send us on a journey of an art land, the land whereupon the artists had visualised something and he or she had tried depicting the same before us. So the naked body may be a questionable identify, the one nude is not.  Nudity presupposes the art and beauty. It is the representation of human body with no intention of creating the impulses like sex. Thus the nude and naked are clearly two different aspects.

If we look at the painting by the master artists we would not fail to mark the difference between a naked body and a nude body. Here the persons being painted seem feeling quite comfortable with their position and the depiction of natural beauty.

For reading similar articles and seeing the images of the paintings of nude females, you can visit the following links.



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Pop Art Movement – Comfort in Commercialism

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The Pop Art movement began during the 1950s and 60s in Britain and America evolving around the products of the mass media.  The artwork derived from popular culture became one of the United States’ major artistic movements of the 20th century.

The artwork, based on packaging, television, advertising, films and even comic books helped to break down the long held barriers between high art and mass culture.  Shortly after World War II, America was fast becoming a culture of commercial manipulation, exhibitionism and instant success.  These traits made it a perfect target for artists looking to poke fun at the serious nature of the art world while at the same time holding a mirror up to society as they saw it.

Whereas in Britain the pop artists took a more romantic approach, in America the results were often times more brash; like the giant binoculars and shuttlecocks of Claes Oldenburg.  Originally considered a counterattack on Abstract Expressionism, the pop art movement usurped the French based Dada movement it terms of its battle against highbrow art and has never looked back.

Like Dada before it, the pop art movement used common items as its subject matter and the artists preferred commercial methods of production thus allowing unlimited reproductions of the art.  As the age of commercial uniformity closed in, pop art spread out creating such super stars as Andy Warhol, Robert Rauschenberg, Jasper Johns and Roy Lichtenstein to name but a few.

Pop art combines its mass produced, low cost, expendable, shiny nature to encourage the big money and bright lights to come calling.  Some question if pop art is a serious comment on the contemporary condition or simply a “joke without humour.”  Traditional art critics may try to tell you what is and isn’t popular art, but in the end the decision is entirely yours.

The accessibility of pop art makes almost everyone with an urge to create a pop artist.  And although pop art has long since spawned many different sub categories and new and unusual mediums; it all comes back to art for, of and by the masses. With every generation, America seems to become more youth oriented almost certainly guaranteeing the future of pop art and it’s witty, young, sexy, gimmicky works.  The big business that is pop art is strengthened by the ongoing homogenization of America and the blurring of the lines between art, popular culture and commercialism.

Although many pop artists still display their works in galleries, pop art can arguably be found inside your Happy Meal from McDonalds.  Popular culture and the art that represents it grows at an exponential rate each year just like most aspects of life on this earth.  So what is pop art and where is it going? well, in the words of one art critic, “I don’t know art, but I know what I like and I like this.”

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Getting My Art Out There – 5 Tips to Get Noticed

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What’s the perennial question that a good half of all artists face?

It’s not a lack of inspiration, or the money to sustain oneself. From our survey, It seems that its simply – How do I get noticed?

We realised that a good third of artists (convenient sample group of 50 Asian artists) were not in it get noticed. Their art is for themselves, it’s a journal, it’s their research and thinking put on canvas. It makes them happy. They have no interest in showing or selling it.

A good half that responded wanted to show it to friends and family. Their art was a commentary of their observations about themselves or their surroundings. Surely, they are happy if someone recognised their work by commenting or as an ultimate compliment – to buy it from them.

If you’re an artist, you’re taking a big risk in opening your artwork to the public, but the rewards – a good comment, an offer to get represented and recognised, means a lot. As artists ourselves, we understand this.

However, we also realise that beyond your immediate relatives, it’s hard to get appreciating eyeballs on your work. Hence, we’ve put together these 5 quick tips on how you can get your art out there.

1. Start Writing and Publishing

Why write? Isn’t everything you need on the art itself? We cannot emphasise the importance in putting your ideas in writing. While you may wish to leave your viewers to interpret your work themselves, writing (giving a good artist statement) provides viewers with a stepping stone to appreciating the finer details of your work. If you do not wish to put your artwork explicitly on paper, it’s always good practice to give hints on what you’re trying to say or portray.

In a short attention span world, giving good artist statements helps retain the viewer’s interest in your work.

2. Attend Events

The bane of most artists we spoke to, attending openings and exhibitions are usually the last thing on your mind. We wouldn’t encourage networking if you prefer to focus on your art. But, art dealers and gallery owners usually attend such events and its always good to drop them a name card. Well, some of the most successful artists out there (in terms of sales) are also good business people.

3. Knock on Doors

Many artists out there approach galleries themselves. This is a viable option, but it’s always good to show up prepared. A simple picture of your artwork, its details and an artist statement will do the trick. If you don’t think you can put a professional looking portfolio, you may also consider looking for an online art platform such as Artyii or Etsy that does this for you. All you need to do is to send galleries your link and viola!

4. Attract Publicity

Do something crazy. We wouldn’t recommend this unless you are absolutely sure of the artistic value in your work. Many artists attempt to shock and gain some publicity via the newspapers or bloggers. Putting controversial elements in your work, blowing it up elaborately and working on installations in public places are methods that some artists use. We encourage this – it challenges peoples’ perceptions, breaks them out of their routine lives and you may just change the life views of the layman in the process.

5. Go Online

This is your best bet. It’s the most convenient, cost effective and if done on the correct website, can bring you at least 100 views a day from around the world. You could create your own blog, but its effectiveness is limited due to the millions of other art blogs out there fighting for attention.

Many people buy art online today and it’s a good idea that you could put your artwork or paintings for sale on a platform dedicated to art sales. You may be just one other artist on the platform, but the arts focused traffic such platforms provide are more likely to sieve your work out, especially if Point 1 is done right!

Galleries and other art professional frequent such sites as well, giving you opportunities to get noticed and properly represented. Why approach others when they can approach you?

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Benefits of Technology in Graphic Art and Designing

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How interesting it is that being a graphic designer you can give a visual aspect to your imagination. For being a good designer, artists need to have good knowledge of visual arts, text font and types, colors, objects, theme of the design, etc. And when the technology is doing well for all, why graphic designers remain away from its benefits? Graphic art is a domain where the designer has the liberty to express the thousand words without uttering even a single one. It offers a way of visual communication which not only depends on the pretty looks, but also on the representation style and what object is hidden behind the creation of the artwork. In fact, it has given the numerous ways for visual representation of ideas.

The world is changing with the changing technologies and gradually the use of brush and color is being replaced by the computer designing tools although the traditional art has its own essence. There are various advantages has been included with the integration of advance tools and technologies. It has provided a great medium to shape up the thoughts and experience. Now it is responsible for processing the visual data received from the real world or the virtual world. Rather, it can to create those objects and design which can’t be created in the real world. It does not put the limitations on the imaginations of the artist and they can draw anything and everything.

Technology driven graphic designing tools have brought multiple benefits to us and some of the benefits which make the document worthy are discussed below:


You can easily figure out the difference in every design which you’re creating with the help of tools. Unlike the traditional art here the smallest point will be very clear because traditional art puts the limitations as far as precision is concerned. The objects, dimensions, lines, grids, etc. can be put with perfection in the documents.


If the two documents, one is made by the hand and another is designed with the help of graphic designing software are compared the difference is clearly visible. The second document is more clear and impressive and score better to convey the thoughts designer is trying to put forward. The more technologies are transforming, designers are obtaining better results.


The output of the design depends on the execution of imaginations, but creativity is like the oxygen which imbibes the life into it. It completely depends on the imaginative skills of the designers that how unique they can think and in what way they organize and serve them on the white space. Designing tools offer a great range of possibilities which add excellence in the creativity of the artist.

Ability to change the thoughts into things

To create a unique and quality document it is the necessary aspect that you don’t have only thinking ability, but you should be capable of giving it the look and shape. It may be possible that you may think beyond the existing reality but what is the point if you can’t represent it. In fact a true and passionate artist can draw better what can be imagined and software applications to help them to bring their idea live. Technology tools are helping to actuate or change the thoughts into things.


Designing software give the flexibility to create, save and edit any image or media. In fact, you can develop multiple copies of the single document by changing its size, color, feel, etc. You can create a variety of designs with their wide range of tools and to do so, select the portion or object from the picture give it your desired touch. Moreover, they are very productive when you need to create similar kind of objects in various shapes and size.

In the coming next year, technology will continue to empower the abilities of the designers. It’ll help in planning and projecting ideas in the moving or still textual and visual content. They are the platform for them with immense possibilities to share their experience and communicate their ideas with the help of text and images. The technology has simplified and diversified the task of graphic designers, and now they can create digital visual media, save their original work and print it also. Ads in the newspapers or magazines, web pages are the visible examples of their work.

Graphic designers use the designing tools as a medium to convey what they think and experience with the help of text, objects and images with the motive to indulge the viewer in some kind of action. These tools are not only for commercial purpose rather they are the assistive hands for the artwork of the designers which help them to convey their emotions, represent their feeling, and presents the thought process of them.

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Source by Bhumija Singh

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