Advanced Ninja Training – Mastering the Concept of "Munen Muso" As You Learn Ninjutsu

It seems that the vast majority of people who are interested in, and drawn to, the art of Japan’s ancient Ninja warriors only seem to focus on the “cool moves” and exotic weapons that they see in the movies. To these “fans,” the trappings ARE the art, and no amount of discussion or proof will convince them that the image is not the art.

As I remind my own students on a regular basis, the skills, weapons, masks, outfit, etc., that we see in the movies – are not the art. These things, individually, are no more Ninjutsu than owning a car and knowing how to drive makes you a professional race car driver!

What makes a Ninja a Ninja – the power that was passed down from the people originally known in ancient Japan as Shinobi no Mono – is not the skills, weapons, or anything else. In fact, most of these things were also known, used, and done by other warriors of the time.


The difference is not in what you can see, but what you can’t.

The power isn’t in the techniques and tricks, but rather in the way the Ninja thinks about, and approaches things – regardless of whether we’re talking about combat and self defense, or we’re talking about how and where you’re going to live your life.

In fact, one of the core skills of a true Ninja is one that gives his or her skills, weapons, and tactics, the power that they have.

Do you understand that?

The thing that makes the Ninja’s skills, techniques, and “moves” as powerful as they are, is the mindset that puts them to use – not the “things” themselves.

One of the strategies – one of the mental abilities of a true Ninja is summed up in the phrase “munen muso” (pronounced, “moo-nehn moo-soh”). The term itself simply means, “No-thought / “No-action,” but it is what is being pointed to that changes the entire “game” and gives the Ninja his power in any confrontation – against any attacker.

Munen-muso points to a state of mind that you must have when facing a skilled, determined, and intent opponent. It is not something that you do, so much as an aspect of who you are in that moment. You cannot “do” munen-muso, any more than you “do” anger. You are either “angry” or you’re not. And… you are either in a state of munen-muso, or you’re not.

So, what is munen-muso? As I said earlier, it really has two aspects to it, but it is the state of being completely neutral when faced with a violent attacker. These two aspects are really reflections of one mind – of one state of being.

One aspect is that of munen, “no thought.” This is the reflection of being “neutral” where you aren’t looking for anything. You aren’t guessing about what he is going to do. You’re not expecting anything, and therefor can’t be surprised when he doesn’t do what you thought he would.

The other aspect, that of mu-so, “no action,” is a different reflection of being “neutral.” Where munen represents an internal state of being, muso represents this calm, neutral, grounded-ness on an outward level.

Mu-so, “no-action,” points to the “stillness” of your presence and outward appearance to your attacker. You do not send any clues or cues about your intentions so there is absolutely nothing for him to pick up on – nothing for him to use against you.

As you can see, being a warrior – being a true Ninja – is much more than merely dressing a certain way or being able to mimic a few step-by-step kata that have been passed down over time.

So… the question is…

Are you just a “fan” of the Ninja? Does your idea of what it means to be a Ninja match some sort of movie image, or…

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Jeffrey Miller

His Most Famous Painting – Number 1 (Lavender Mist) – Jackson Pollock

American painter Jackson Pollock was a pioneer of ‘Abstract Expressionism.’ He painted his groundbreaking work, “Number 1 (Lavender Mist),” in 1950, on a huge canvas of 7’3″ x 9’10”, using an innovative style of ‘Drip’ painting. “Number 1 (Lavender Mist)” is a mesmerizing explosion of colors, such as light blue, dusty pink, gray, white, and black, which as a blend together impart a lavender hue. Therefore, art critic Clement Greenberg gave it the name “Lavender Mist.”

There is a distinct absence of any subject matter or context in the painting. Jackson Pollock intended the viewers to decipher the painting as per their own subconscious. In harmony, Pollock just numbered his painting instead of naming it, because he wanted his work to be viewed without any pre-conceived ideas. “Number 1 (Lavender Mist)” looks like an intricate web of colors, spread violently over the canvas. Pollock simply placed the canvas on the floor and then poured and splattered paint randomly all over it. He walked all around the canvas while working on the pattern instinctively.

Due to the gestural nature of his style of painting, he was called an ‘action painter.’ He used his hands, brushes, sticks, knives, or even trowels to manipulate the dribbling colors. Pollack claimed that there was no accident in his painting and the spirally irregular weave of colors created by splashing paint had a controlled rhythm to it. There are multiple handprints on the upper edges of the painting, however it is not known if they are purposeful. Pollock used enamel house paint for “Number 1 (Lavender Mist),” as he found its consistency smoother and easier to work with, as compared to the thickness of oil paint.

The art world received Jackson’s “Number 1 (Lavender Mist)” with mixed feelings. A number of art lovers adored Pollock’s work, while some critics simply dismissed it as a bad joke. At a glance, “Number 1 (Lavender Mist)” may appear merely like a piece of granite, but when observed carefully, the powerful chaos of colors kindles subconscious feelings. The painting found many interpretations. Some people felt the painting seemed like a photograph of astronomical view of galaxies. There was a controversial opinion that Pollock had been thinking of a nuclear holocaust while painting “Number 1 (Lavender Mist)” and had depicted the aerial view of a blasted city.

Jackson Pollock perfected the technique of channelizing his spontaneous energy with his sub conscious mood to manipulate paint and create the remarkable and inimitable “Number 1 (Lavender Mist).” The painting is currently housed at the National Gallery of Art in Washington, DC.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Annette Labedzki

Love Notes on the Wind, I Love To Walk the Land (2 Poems)

Love Notes on the Wind

I send you fragrant blossoms… the smell of growing grain.

I send you music flowing free to float like falling rain.

A singing brook that tumbles with adventures great to tell

Conveys to you the merry notes of nature’s crystal bells.

Horses grazing peacefully glance up to hear the sound

Then patiently resume their day on open sacred ground.

Circling hawks wheel gracefully as dancers of the wind

While ravens play their own ballet, these brothers and my kin.

Children’s laughter dancing innocently in the sun

As proudly do the elders praise fair deeds of every one.

The whispers of descending leaves surrender to the season

As each and every living thing exists for its own reason.

Silent spiral of drifting snow which soothes the frozen night

While deep within the spirit rests, renewing life in flight.

Grey wolf who stands on highest peak surveying all beyond

Now adds his voice of loneliness, enriching yet my song.

I give to you the moonlit hours to stroke your silken bed

While tenderly the music fills your dreams with what’s ahead.

My gift to you a love song through every living thing

Which thrives upon this rich good earth… whose beauty I do sing.

I Love to Walk the Land

Do you hear the silence? It whispers as I stand

And though I walk alone, it seems, I love to walk the land.

Are you not afraid out there? The question often is heard.

And though my voice the only one, I hear much more than words.

The sound of wind and bush and sand, the crunch of ancient grit…
And then the blink of lizard’s eye as here in quiet I sit.

Distant thunder signals me, from darker worlds on high…
As I do open wide my arms, saluting kinship with the sky.

Do you not feel weary? So many miles away…
My strength seems stronger as I walk, the pleasure’s in the play.

Are you feared you’ll lose your way? Through canyons shadowed deep…
Oh no, but if I tire, the stars will guide my sleep.

The evening star as much my friend, as moonlight is my mantle…
Those night sounds then a lullaby, the comet’s eye my candle.

Aurora gives me splendor, awakening to the day…
Coyote tracks have come and gone, the cat has passed my way.

Cooling waters from the stream, tumbling from the mount…
So many wonders all around, far more than one can count.

Mystery envelopes me, no matter where I stand…
Such miracles of which I’m part, and so… I walk the land.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Diana Hunter McGuerty

The Benefits of Art As a Craft

I have always painted, but traditionally did so more regularly when not living in London. The pace of life in the capital leaves little time for reflection, and few of us are able to dedicate a week at a time to working on our observational drawing. Changing schedules and family commitments render weekend courses almost impossible to regularly attend, and returning to a work-in-progress-piece after having missed classes can be bewildering.

Aside from the time-tabling issues, many of us seem put off at the idea of taking up our brushes after a break of some years, only to be told to ‘express ourselves’. All too often I hear complaints about the lack of structure of art courses run by some of the UK’s leading institutions, where emphasis is laid more on natural inclination than the structured learning of techniques. Although full-time art schools may find a more freewheeling approach fruitful, I would argue that my natural inclination when told to express myself freely is towards panic.

Art, for me, still encompasses an element of craft. It is the learning and mastering of that craft that brings the mind to the unique balance of concentration and serenity that characterises meditation. When I paint, hours can pass, calmness ensues, no part of me is wondering about the state of my inbox or my reception on social media. I am absorbed in the ancient craft of creation, and modern anxieties fall away.

But for the meditative benefits of art classes to take effect, structured lessons with a focus on mastering techniques are crucial. Art students should be guided, not left disorientated and confused. The therapeutic effects of artistic training can only be felt if it is indeed a training, and not an exercise in frustration.

Below are my recommendations for drawing courses in London.

For those on a budget: First Thursdays at The Royal Drawing School.

A free class with informative and encouraging teachers, life drawing sessions are also held on the first Thursday of every month.

For fixed date courses: Art Academy London offers well structured 10 day courses for varied levels of experience. From beginners drawing to portrait and figure sculpture, courses can be selected to suit the student.

For an historical environment: At the Royal Academy, the wide range of courses on offer and the high standard of teaching means that courses get snapped up incredibly quickly, but if you can manage to reserve a free spot be confident in the knowledge that you are working in an institution famous for its teaching for over 200 years.

For flexibility: The Sunny Art Centre. For those looking for guidance at a time that suits them, the Sunny Art Centre allows prospective students to book packages of classes to be taken at a time convenient to the individual. Located in Chancery Lane it provides an oasis of calm for those in need of an after-work wind down. Teachers tailor each lesson to the student to ensure a satisfying and informative learning experience, and all necessary equipment is available to purchase at the gallery.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Emily Roberts

How To Protect Yourself – The 4 Attack Avoidance Tactics From The Ninja’s Art of Ninpo Taijutsu

Do you want to know how to protect yourself? Are you looking for solid, reliable, and “proven” tactics, techniques, and strategies to be able to survive a street attack? If so, have you ever considered the ninja’s self-defense method known as ninpo taijutsu?

In this article, I’m going to outline the four attack avoidance, and evasive maneuver tactics contained within the basic lessons of the ninja’s hand-to-hand combat method. After reading this article, you will see that, not only is ninjutsu training on of the best self defense methods available today, but it allows you to learn more options for any given situation or attack, than practically any other martial art of self-defense system available today!

You, like many others looking to find reliable training for how to protect yourself, may have almost completely discounted the validity and value or martial arts training for real street self-defense. And, I can certainly understand how you would feel this way, considering what’s being offered in most schools.

But, if we could step back for a minute and consider that maybe – just maybe – not every school or instructor wearing a martial arts uniform is training like they’re fighting a 15th century Japanese, Chinese, or Korean warrior, then there might actually be one out there that can actually teach you how to protect yourself and save your ass in a real self defense situation. And, this is exactly the case with ninjutsu training.

The ninja’s self-defense and unarmed, hand-to-hand combat techniques are called Ninpo Taijutsu. The word taijutsu in Japanese means “body art” or “skills with the body.” And, the word Ninpo means, “the way of the Ninja,” or “the way of naturalness” – which is actually the same thing.

What I mean is that rather than having a system of fixed, stylized movements that you have to conform to, the art of ninpo taijutsu is really a set of principles and concepts that adhere to natural laws like physics, human bio-mechanics, etc., and work to conform to your body and your natural way of moving.

Instead of being a fixed “thing” that you either do “right” or “wrong,” ninpo taijutsu, and every aspect of ninjutsu training – including training with ninja weapons – relies more on strategically sound tactics, skills and self-defense techniques designed to let you learn naturally how to protect yourself. That means that you learn how to be able to handle a broad array of self-defense situations, instead of preset, step-by-step “forms,” that look nothing like a real street fight or criminal attack in Today’s world.

To give you a better idea of how to protect yourself with the ninja’s art of Ninpo taijutsu, here is a quick outline of the four basic footwork patterns that serve as attack avoidance tactics against any strike, kick, or grabbing attack. Of course, they can also be used against a knife attack, or any other weapon that an assailant might come at you with.

  • Blocking or Parrying from a Static Position – While the core idea of ninjutsu training is to avoid danger, the reality is that we may find ourselves in a situation where we lack either the time or space to move out of the way of an incoming attack. In these cases, we need to be able to rely on our positioning, and the ability to position our limbs in a way that protects our body targets from his incoming weapons.
  • Long-range, Defensive Angling – Using this tactic, we go with the overwhelming force of his attack and pull away defensively, while simultaneously blading our body against the incoming, attacking limbs. This tactic allows us to be angled to the attack, while remaining “flat” and profiled relative to the attacker’s limbs. Thereby allowing us to always be covered and shielded against his attacks, while positioning us to have full access to his best targets!
  • Close-range, Aggressive Intercepting – The reality is that, it is not always a good thing to wait for the attack to come. In others, he may leave an opening that you must act on immediately or lose it. Using this tactic, we charge in, using quick, light, direct footwork that moves into the gaps and openings of his attack – or intercepts and attacks his limbs before he has a chance to send them out at us.
  • Circular, Evasive Shifts – In the military, we called this a “flanking maneuver,” in which case we sidestep and avoid his incoming punches, grabs, or kicks in a way that simultaneously avoids and positions us perfectly to counter strike, trap him, or move in for a lock, hold, or throw.

Please note that none of the above options should be seen as a best self defense method or option. Each serves to handle different types of attacks AND different types of attackers. In the art and science of ninpo taijutsu, the ninja avoids having “favorite” techniques, and instead prefers having as many options for handling like situations as possible. This allows the prepared combatant to be better able to fit into, and deal with a wide range of problems – rather than having a “specialty” or “style” and hoping that all fights will conform to it.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Jeffrey Miller

Types of Electrical Appliances We Use Daily

The significant role played by a number of electrical appliances in our daily lives is quite undeniable. Man is undoubtedly dependent on different types of home and kitchen appliances like air conditioners, LCD TVs, heaters, vacuum cleaners, coolers and so forth.

All these gadgets are known to lessen our burden and make life easier. The hectic lifestyles of these days deplete our energy levels and thereby increase our dependence on these gadgets. Today millions of people all over the world depend on various kinds of electrical appliances.

Some of the Commonly Used Electrical Appliances

The different types of electrical appliances used in our daily lives include tube light, refrigerators, water heaters, room heaters, air conditioners, coolers, fans, geysers, CFL lamps, LED lights and so forth.

There are innumerable appliances which help man to make his life better. In addition to different kinds of home appliances, you can easily find kitchen appliances too at affordable rates. Kitchen appliances include mixer grinder, juicers, toasters, bun warmers, electric hot plate and so forth. All these appliances are available in the online markets at reasonable rates. Let us understand some of the appliances in detail.

Tube light: one of the most commonly and widely used electrical appliance includes the tube light. It is available in different sizes and varieties. The CFL lights, fluorescent lights, LED lights are some of the most important varieties of lights.

The CFL tube light is used in homes as well as commercial buildings and is quite popular for its unique qualities. There are different types of CFL lights available in the markets. These lights are compact in size yet powerful which makes it distinctive. The Dulux bulbs, the Triple Biax CFL, the quad tube CFL, and the spiral CFL are some of the known varieties of CFL tube light. The spiral CFL is widely used in homes and offices in fixtures. Circular CFL is another variety which is also used in reading lamps.

The Fluorescent lights are quite common these days. It is usually used in commercial areas. Since it is energy efficient it is used in places where bright light is required for a longer period. Compared to the incandescent bulbs, this variety of tube light is much better and durable.

Another variety of tube light is the LED lights which are long lasting and efficient. It is used for a number of applications including LED rope lights. These lights are used for decorations during weddings and festivals as it requires less energy. It is also used in street lamps.

A variety of mixer grinder is also available in the online stores today. These grinders are used for grinding coconut, spices, making vegetable and fruit juices and so forth.

Other Useful Appliances

Apart from essential appliances like tube light and grinders, there are many more electrical appliances that are considered vital for any home. Appliances like iron holders, emergency lights, bread toaster, hot and cold water dispenser, mini fridge, electrical stove, microwave oven and so forth. All these equipments and appliances are available in the online stores at realistic prices.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Jenney Dicousta

Taking on the World of Art

As an artist, it can be tricky to know where and how to sell artwork. Exhibiting in local galleries will allow the artist to reach only a limited audience, and sales will be wholly dependent on who happens to come through the door on a given day. An online marketplace has a truly global reach, enabling works to be discovered and purchased by a discerning international art buying market.

There are dozens of acceptable ways to sell original artwork online. From using social media sites and groups, to creating a custom website, a shop on an online marketplace or joining an online art market or online art gallery. The choice depends on exactly what is being sold, the intended audience, the profile of the ideal buyer and the price asked.

Online markets for art

Art marketplaces or online galleries are the art galleries of the online world. Some of these online galleries are very selective in the works they promote, choosing to stick to a certain style or genre or being particularly concerned with the processes and quality of each piece. Others will require a certain level of previous success before considering a piece, effectively cutting out new artists.

Other art marketplaces and online galleries go the other way and allow anyone to post listings. These sites are useful to new artists, but are not as lucrative or as successful in pulling in sales as more established art marketplaces with solid reputations behind them.

How online galleries work

Most art marketplaces and online galleries do the selling for the artist, operating much like a gallery. The piece and its details are posted online (usually according to strict photographic standards) and are available for site visitors to view. The client places the order online, the artist ships the piece and provides proof of shipment and the marketplace pays the artist, less their commission.

Commissions can be as high as 30% and the responsibility is on the artist to ensure the piece is appropriately shipped to arrive entirely intact and undamaged, barring natural disasters and civil unrest. So why is the commission so high? In effect, the artist is getting access to a gallery, advertising and marketing where payment for these services is only made on closing a sale.

Services offered

It’s not a bad deal if it is considered that art marketplaces and online galleries are in the business of marketing art. The more works they sell, the more money they make. They have a vested interest in selling the artworks on their lists. Many destination sites are for serious art buyers, exposing new artists to a broad audience of paying customers.

In addition, online galleries are searchable. Seeing a particular listing may prompt a buyer to search for the artist’s name and other works, or even find their website (if they have one, which is advisable). Another bonus is the names of newcomers appear alongside the names of established and esteemed artists in the industry. There’s nothing like being in good company.

What to look for

There are a number of popular art marketplaces and online galleries and countless smaller, independent galleries market online as well. The best option is to find one that is completely free to join and has no membership fees. This will ensure money is not lost before it is made.

An online gallery should also empower artists to play an active role in creating and managing their own store, ensuring complete control over their online listings and profile. However, the online gallery should also market and promote listings for free. Preferably an online gallery should charge a commission below 30%, unless their service offering is exceptional.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Shwital Chaturvedi

4 Bands Similar To Lemon Jelly

If you are looking for artists who produce music similar to Lemon Jelly, a British electronic duo, then here are four examples closely related in their stylistic origins. Regardless of the uniqueness of each artist, which results in a slightly different mood and overall sound, these artists have much in common, and you might stumble upon something worth adding to your music library.

Mr. Scruff

Mr. Scruff aka Andy Carthy is a British DJ and artist. Having also studied fine art at the Sheffield University, he has been actively DJ-ing since 1994. What makes Mr.Scruff so similar to Lemon Jelly, is his cheerful eclectic style, which combines elements of electronic and acoustic music genres. In addition, Mr. Scruff is the author of all his so-called “potato style” artwork and animated music videos, which form an important part of his brand.

Nightmares On Wax

Nightmares On Wax consists of George Evelyn aka DJ EASE from United Kingdom, who mixes together soul and hip hop. The smooth rhythms and beats are an essential part of his signature sound, carrying a laid-back and relaxed mood.

Despite the high similarity to the early sound of Lemon Jelly, especially to the album “LemonJelly.Ky”, Nightmares On Wax is probably a bit more dreamy and slower-paced in its style. However, the way that EASE has captured the essence of chilling out is remarkable, and his albums “Smokers Delight” and “Carboot Soul” have earned him wider recognition both in the United Kingdom and in the United States.

Sofa Surfers

Sofa Surfers is an Austrian band, whose music contains elements of trip-hop, blending smooth jazz with dub and electronic sounds. Sofa Surfers can be identified as a darker-colored alternative to Lemon Jelly, with its ambient, atmospheric, and distorted sounds. The tracks range from relaxed and chilled-out to more techno-like and harsh-sounding compositions. Nevertheless, the majority of their music is soft and calm, creating a soothing and unique environment of skillfully composed sounds.

DJ Mark Farina and his “Mushroom Jazz” compilation series

Mark Farina is a DJ from United States, who produces house, acid jazz, and also downtempo music. One of his most popular works is the “Mushroom Jazz” compilation series, where he has created remixes of numerous downtempo, hip hop, jazz, and R&B artists. Although it may sound stylistically more like an acid jazz than a downtempo recording, it is emotionally similar to Lemon Jelly, filled with a laid-back sense of joy and playfulness.

This list is just a small selection of the possible alternatives. But once you investigate the music of those aforementioned artists, you will most likely find other similar artist to Lemon Jelly on the way.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Joonas Kreen

How to Paint Eyelashes – Painting Techniques

When painting eyes in a portrait, eyelashes are sometimes the final touch and can make or break your work. All eyelashes are not created equal. Sometimes just a few strokes of the brush is all that is needed to give the suggestion of lashes. Other times it is necessary to delicately detail lashes since that is the feature you want to stand out.

One of the things to remember when painting eyelashes is to study your model or reference photo. Seldom are human eyes lashes uniformly straight up from the eyelid. Even so this is a common way for beginning artists to paint them. If you look carefully, you will see that the top lashes usually go off to the side, then gently lift upward. The bottom lashes are similar.

Be careful when painting eyelashes on male subjects. Too much paint and they will look too dark. The same is true on children. A good technique to follow is to use a tiny brush, and to use quick strokes. Stand back and view the painting before adding more. Often times just a few strokes is all you need. Paint too many and you may be unhappy. It’s easy to overdo eyelashes.

When I paint portraits I like to paint the eyes, and then the eyelashes last. The reason is that the eyes define a person and finalize the portrait in a sense. There are other portions of the eye that need to be painted correctly of course as well. When it comes to the eyelashes however, sometimes less is more. My advise it to use a tiny detail brush, quick strokes and to know when to stop!

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Julie Shoemaker

The 8 Touchstones of Marketing

Regardless of your definition of marketing, there is a process associated with marketing your business, products, and services. This process or plan should be framed as one or more goals (I prefer SMART goals), underlied by one or more strategies (a defining statement of action or policy). These strategies are then accomplished by using a series of tactics, or action steps.

Quick Marketing Definition

Before we get to the 8 Touchstones of Marketing, let me prop yet another definition of marketing up in front of you:

Marketing is a two-way interaction with the public, prospects, and peers to present them with the best face of a business. You do this to inform and persuade them of the benefits of purchasing from that business.

The 8 Touchstones

I see a lot of small businesses whose marketing plan is merely to open their doors – physical or digital – and hope for people to storm in. As has been said elsewhere, “Hope is not a strategy.”

The next step up is to open the doors, and then find a way to shout, “I’m here!” That’s a little better, but what do you do when people actually show up?

Your marketing plan should include tactics for informing people about the benefits of doing business with your company. But once contact is made, you need to move them along a path to keep them informed and happy, and lead them to a place where they’ll purchase from you.

Your marketing plan should have these touchstones, in this order:

  1. Find leads (“A lead is anything with a heartbeat”) by communicating with the public
  2. Turn these raw leads into prospects (people who have an interest in your product or service) by starting an informative relationship with them
  3. Help persuade prospects to make a purchase
  4. Help new customers find joy in their purchase (minimize buyer’s remorse)
  5. Persuade existing customers to purchase more/more often
  6. Help people move from being customers (purchasers of services products) to fans of the business
  7. Help fans find more prospects (become unpaid marketing/sales reps for the business)
  8. Start the cycle all over again

Line vs Spiral

Essentially, your marketing plan is about helping – or guiding – people through steps from being a lead, to a prospect, to a first-time buyer, to a happy repeat customer, to fan, to unpaid marketing & sales representative.

Many entrepreneurs think of moving through this marketing process as a line. Probably not a straight line, but they see it as following the steps – first A, then B, on to C, etc. However, this process is actually a cycle; it starts in one place, and then moves around until it arrives at that starting point once again.

Sure, when you arrive at the starting point, you can pick up more people to insert into your marketing process. But one of the objectives of moving people along this process is to raise them higher than they were. For instance, one cycle can be explained as taking a person from being a lead, to a prospect, to getting them to make their first purchase. Now they’re back at Point A, and this is where a lot of marketers drop the ball. They leave the new customer on the same level as people who’ve never bought from the company! The idea here is to raise these new customers up a level, and help them become comfortable enough to make more purchases from the business. While the strategy is the same (“Help them feel happy enough to make a purchase”), the tactics are different on this level (for example: instead of a price discount on a single item, you give them a larger discount based on volume purchases). On this cycle, you want to move them from first-time purchaser, to happy repeat customer, to fan of the business.

These cycles should be an upward spiral. You might be bringing the customers over “the same old ground,” but since both of you are familiar with the process, you can use more detailed and intricate techniques to interact with them. As an example, you might have added a prospect to your list with just their first name and email address. When they make their first purchase, you can add more detailed info to their record; last name, address, birth date, and phone number. You might then go on to ask them for even more detailed information about themselves. If you’ve developed the relationship well enough, they should be happy to provide it.

Effective Tactics

Of course, the 8 Touchstones by themselves are nearly useless. You have to put together a plan of effective tactics that allow you to aid people in moving through all 8 Touchstones. We’ll be discussing those in much more detail soon!

I welcome comments, questions and suggestions. Just post them below!

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Scott A Gardner

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